The ThrillKicker Brand Guide serves as a comprehensive resource to ensure consistency and cohesion across all brand touchpoints. It outlines the essential elements of our visual identity, including logos, colors, typography, and usage guidelines, to help maintain a unified and professional brand presence. By adhering to these standards, we reinforce our brand’s core values and create a strong, recognizable identity across various platforms and applications.
[Logos]
Wordmark
The ThrillKicker wordmark logo is a key element of our brand identity, providing a bold and versatile representation across various touchpoints. Optimized for clarity and impact, it is best suited for applications where brand prominence is essential. The wordmark comes in several approved color variations, which must always align with our official brand palette to maintain consistency.
A selection of variations is shown below, though this is not an exhaustive representation of all available options.
Circle
The ThrillKicker circle logo is designed for use in situations where space is limited, ensuring clear and recognizable branding in a compact format. It is available in multiple color variations to suit different applications, but it must always adhere strictly to our brand color palette to maintain consistency and visual integrity.
Below are a few examples of its variations; however, these do not represent the full range of available options.
[LOGO USAGE]
[TYPOGRAPHY]
MAIN FONT
We have chosen the Inter font for our brand due to its design, and is specifically optimized for digital screens to enhance readability. Its tall x-height and well-defined letterforms contribute to superior legibility across both mixed-case and lowercase text, making it well-suited for a wide range of content types. Furthermore, as an open-source typeface, Inter offers flexibility for use across multiple platforms without licensing restrictions.
For more information, please visit the creator’s official page.
[COLOR PALETTE]
Midnight Forge
At ThrillKicker, we use Midnight Forge as our main background color because it embodies the essence of transformation—where bold ideas take shape and become reality. This deep, industrial-inspired shade exudes sophistication and creativity, offering the perfect backdrop to showcase the vibrant, custom products we bring to life.
RGB: (20, 21, 25) HEX: #141519 CMYK: (20%, 16%, 0%, 90%) Pantone (PMS): While an exact match isn’t available, a close approximation is Pantone 433 C.
Pure Spark
We chose Pure Spark as our main font color because it embodies the power of bold ideas cutting through the darkness. Its crisp, clean presence enhances visibility and represents clarity, innovation, and limitless creative potential.
RGB: (255, 255, 255) HEX: #FFFFFF CMYK: (0%, 0%, 0%, 0%) Pantone (PMS): Pantone White
Urban Mist
Urban Mist serves as our alternative font color, offering a soft yet confident presence that complements our bold brand identity. Its understated elegance provides a versatile contrast, ensuring a polished and professional look across all touchpoints.
RGB: (211, 204, 202) HEX: #D3CCCA CMYK: (0%, 3%, 4%, 17%) Pantone (PMS): A close match is Pantone Warm Gray 2 C.
Golden Pulse
Radiating warmth and creativity, Golden Pulse brings a dynamic and uplifting touch to our brand. This rich, golden hue draws the eye with its energetic yet refined presence, making it ideal for emphasizing key details and adding a sense of vibrancy.
RGB: (240, 206, 69) HEX: #F0CE45 CMYK: (0%, 14%, 71%, 6%) Pantone (PMS): A close match is Pantone 7405 C.
Crystal Current
With a refreshing and modern appeal, Crystal Current introduces a cool, invigorating touch to our brand. Its vibrant yet calming hue strikes the perfect balance between innovation and approachability, making it ideal for accents that inspire clarity and forward thinking.
RGB: (116, 193, 205) HEX: #74C1CD CMYK: (43%, 6%, 0%, 20%) Pantone (PMS): A close match is Pantone 630 UP.
Fresh Thrive
Inspired by nature’s balance, Fresh Thrive brings a grounded and refreshing feel to our brand. Its earthy yet modern tone evokes growth and stability, making it a perfect complement that enhances our brand’s organic creativity and reliability.
RGB: (136, 189, 118) HEX: #88BD76 CMYK: (28%, 0%, 38%, 26%) Pantone (PMS): A close match is Pantone 7494 C.
Vibrant Bloom
Bold and expressive, Vibrant Bloom infuses our brand with a sense of passion and creativity. Its rich, lively hue adds a touch of warmth and excitement, making it perfect for elements that celebrate energy, individuality, and artistic flair.
RGB: (229, 108, 136) HEX: #E56C88 CMYK: (0%, 53%, 41%, 10%) Pantone (PMS): A close match is Pantone 7424 C.
Fired Passion
Striking and full of intensity, Fired Passion brings a bold and dynamic energy to our brand. Its deep, warm tone conveys strength and confidence, making it an ideal choice for highlighting elements that evoke excitement, urgency, and determination.
RGB: (211, 75, 53) HEX: #D34B35 CMYK: (0%, 64%, 75%, 17%) Pantone (PMS): A close match is Pantone 7417 C.
Steadfast Blue
Deep and commanding, Steadfast Blue anchors our brand with a sense of trust and professionalism. Its rich, cool tone evokes reliability and depth, making it an excellent choice for reinforcing our commitment to quality and innovation.
RGB: (35, 82, 131) HEX: #235283 CMYK: (73%, 37%, 0%, 49%) Pantone (PMS): A close match is Pantone 19-4048 TCX (Baleine Blue).